Brand Strategist, Activist, and USA Today Bestselling Author of The Life Brief
Bonnie Wan is Partner and Head of Brand Strategy at the world-renowned advertising agency Goodby, Silverstein & Partners (GS&P), Wan leads strategy for Fortune 500 companies including Blackstone, BMW, Comcast/Xfinity, Frito-Lay, Kraft-Heinz, and PepsiCo. She also harnesses strategy to create powerful, provocative, award-winning campaigns fighting racial injustice, child sex trafficking, cyberbullying, college campus rape, and gender inequality. Wan was recently named to Ad Age’s 2023 Class of Leading Women and 2022’s Chief Strategy Officer of the Year.
Wan is the creator, author, and teacher of The Life Brief, a profound and empowering tool that distills the practice of brand strategy into its simplest, clearest, and most effective form to help people take meaningful action and live with greater intention and imagination.