News
DONALD, WE HARDLY KNEW YE
July 6, 2010
| When Donald Trump announced plans for Trump Towers Atlanta four years ago, Atlanta was abuzz with hype, hoopla, and Page One stories. Trump vowed to Atlantans that his towers would be recognized for their design. But these best-laid plans have died— with a whimper, foreclosure, and a for-sale sign. | |
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| This morning, we snapped what used to be Trump?s site at West Peachtree and 15th streets in Midtown. The lender foreclosed on the property in March. The fence wrap and renderings touting the project are gone. In its place stands a new sign alerting interested parties that Jones Lang's Scott Cullen, John Vick, and Justin Bates have been hired to market the site. They?ve set up a website atwww.midtownatlantasite.com. Though a mere 1.7 acres, it's entitled for more than 1M SF of development and currently produces $10K a month in parking and billboard revenues. | |
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| We took this months ago, when the site was surrounded by signage. Trump, Dezer Properties, and local partner Wood Partners planned to erect the 48-story twin tower complex on a surface lot across from the Arts Center MARTA Station. An official cancellation of the project has never been announced, but TrumpTowersAtlanta.com is available, phone numbers disconnected (go ahead, try it), and the adjacent sales center has been emptied (though that sign remains). | |
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| When Donald announced the $300M Trump Towers Atlanta, he had kind words for our city. ?I?ve loved Atlanta for years,? he told theAJC in 2006. The city ?hasn?t been recognized for its architecture the way Chicago and New York has. We're going to change that.? For now, we're stuck with another surface lot. Let's hope Donald, or another developer, returns when the market does. | |
