As Atlanta’s Tech Market Heats Up, 7 CRE Owners Lead Repositioning Efforts

In 2017, more than one third of office leasing activity in Atlanta was driven by tech tenants, solidifying Atlanta’s reputation as the Silicon Valley of the South. Atlanta boasts an affordable housing market, access to a science, technology, engineering and mathematics talent pool and a high quality of life.

These benefits have drawn tech businesses like Pandora to the area as they look to the Southeast business hub for strategic expansion and headquarter relocations.

Increased construction activity across the metro area is putting pressure on existing assets to measure up to the amenities and tenant experiences that new developments can offer. To remain competitive as the market shifts, repositioning projects are popping up across Atlanta, from Midtown to Buckhead, and across outlying suburban markets. In addition to aesthetic improvements like lobby renovations, updated exteriors and new retail experiences, improving a building’s digital amenities adds significant value for office tenants and is a leasing advantage for repositioned assets.

WiredScore established Atlanta as a flagship market for Wired Certification earlier this year with support from Invest Atlanta, with the goal to improve transparency around critical aspects of digital connectivity impacting businesses considering relocations and expansions across the metro area. Since launch, office owners and developers undertaking repositioning projects are engaging WiredScore to ensure properties pass muster when it comes to the latest tenant connectivity requirements.

Here are seven companies leading Atlanta’s tech-forward repositioning trend.

This feature was produced in collaboration between Bisnow Branded Content and WiredScore. Bisnow news staff was not involved in the production of this content.