The Promenade Shops at Clifton Announces New Tenants to Lifestyle Center
BISWIRE/April 3, 2025 — The Promenade Shops, owned and operated by THE BRIAD GROUP, a leading hospitality and real estate company based in Livingston, New Jersey, is pleased to announce exciting new additions to its lifestyle center. Several new tenants have recently opened or will be opening soon, enhancing the visitor experience at the lifestyle center.
The Promenade Shops at Clifton warmly welcomes:
Sephora: A prestige omni-retailer offering a wide range of makeup, skincare, haircare, and fragrances. This new location features Sephora's innovative store concept, designed to enhance the customer experience with interactive displays and personalized beauty services. Shoppers can expect expert advice from trained beauty advisors and access to exclusive brands, making it a one-stop shop for all of your prestige beauty needs in Clifton. Sephora opened its doors March 10, 2025.
J. Alexander's: The premier destination for hand-cut steaks, fresh seafood, and an expertly curated wine and craft cocktail program, offers a refined yet welcoming dining experience. Since opening its doors on March 3, 2025, the restaurant has quickly become a go-to for both special celebrations and elevated everyday dining, thanks to its commitment to quality ingredients, warm hospitality, and exceptional service
Paris Baguette: A popular bakery café known for its fresh pastries, bread and custom cakes. This new location bringing a taste of European-inspired baking to Clifton opened on Friday, March 21, 2025. In addition to its renowned pastries and cakes, Paris Baguette will offer a selection of artisanal coffees and light meal options, creating a perfect spot for breakfast, lunch, or a leisurely afternoon treat.
V/O Med Spa: A luxury medical spa providing various aesthetic and wellness treatments. V/O Med Spa's Clifton location is now open and offers state-of-the-art treatments including non-invasive cosmetic procedures, advanced skincare therapies, and cutting-edge wellness services. With a team of experienced medical professionals and aestheticians, V/O Med Spa provides personalized care in a serene and luxurious environment, catering to the growing demand for high-end wellness services in the area.
Ann Taylor Factory Store: The popular women's clothing retailer is an iconic American sportswear brand rooted in a heritage of workwear blending the best of sophisticated, modern fashion with remarkable quality and fit. Ann Taylor Factory will join The Promenade Shops later this year, with an opening planned for October 2025. This addition will further enhance the shopping options available to visitors.
In addition to welcoming these new businesses, The Promenade Shops at Clifton is proud to announce that several long-standing tenants have extended their leases, including Chicos, LA Fitness, PNC Bank, and CityMD. These renewals demonstrate the continued strength and appeal of the lifestyle center as a premier retail destination in the region.
Jason Honigfeld of THE BRIAD GROUP stated, "We're excited to bring these diverse and high-quality tenants to the Promenade Shops at Clifton. The combination of vibrant new additions along with the commitment from our existing tenants reinforces the resiliency of our center. These developments will significantly enhance the shopping and dining experience for our visitors, reinforcing our commitment to creating vibrant, multi-use spaces in the communities we serve."
The new tenants are creating numerous job opportunities in the Clifton area and contributing to the local economy.
ABOUT THE BRIAD GROUP: THE BRIAD GROUP, headquartered in Livingston, NJ, is one of the fastest-growing hospitality companies in the U.S. The Briad Group's entities are licensed franchisees for Wendy's, Circle K Stores, Inc, Marriott and Hilton. During the past decade, Briad has developed, operated and managed over 200 restaurants and has built 40 hotel properties with more than 5,000 hotel rooms in the tri-state area.
