RCKRBX™ is the most tech and data-forward research platform for multifamily real estate, where demand-side polling, machine learning and big data work together to answer complex investment, development and marketing questions. It is the first real estate data intelligence platform to offer real-time, demand-side insights based on comprehensive responses from thousands of current and prospective renters within specific markets. The platform delivers actionable intelligence around the preferences, attitudes and viewpoints that drive renter decision-making combined with predictive analytics to understand how such factors will impact market demand, competitive performance, asset NOI, and returns. The power of the platform comes from real-time human insights and their connections to familiar real estate market metrics and supply-side data, making it possible to paint far more holistic, accurate, and predictive pictures of a project’s future, the populations who will live there, and the premiums they will pay, for what and why. The RCKRBX platform is immediately and easily accessible, requires no training or installations and delivers a clear impact from a project risk-return basis.
