News
Omini-Channel Marketing Makes a Splash
Our 2014 Retail Real Estate Summit Tuesday will explore the millions of square feet of new retail being developed and the different space requirements, lay-outs and fresh strategies retailers are deploying. Omni-channel marketing—reaching consumers through a variety of on-line and in-store platforms—has hit the Boston market in a big way, says CohnReznick partner Stephen Wyss, our event moderator. Some retailers are opening smaller stores that focus more on consumer experience and less on inventory because they can engage and execute transactions with customers online. Please register to hear more.
