News
Hotels Go Global, The Deal Sheet
May 10, 2011
| This morning we held our first-ever national Hotel Investment Summit at the Capital Hilton in DC. But check out who was on stage: From Chicago, Pircher, Nichols & Meeks' Gene Leone, right, interviewed Steve Joyce of Silver Spring, Md.-based Choice Hotels. | ||
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| Steve says Choice is looking for a full-service brand through which to expand to urban locations. Most Choice franchisees target value-oriented customers, he says, and now he's looking for new development partners on upscale projects. And he's not limiting himself to the US: The next growth market for Choice is Europe, and it's moving aggressively into India. The hotelier is already the second-largest franchiser in Brazil. Converting existing buildings into hotels is key to penetrating the European market, he says, and Choice is using its online platform to lower expansion costs. | ||
