The Star In Frisco Could Shine Brighter With New Jerry Jones-Led Mixed-Use Project
In addition to new Cowboys Head Coach Brian Schottenheimer moving in, residents and businesses at The Star In Frisco will soon get more neighbors.
A preliminary site plan for two office towers, a 17-story multifamily building, a 17-story hotel and two parking structures at the mixed-use development that serves as the headquarters of the Dallas Cowboys were approved by the Frisco Planning and Zoning Commission this week.
The buildings will be constructed on an existing parking lot along Warren Parkway between Dallas Parkway and Gaylord Parkway. The nearly 12-acre proposed site is referred to as “Frisco Multi-Event Center Addition” in documents prepared for the commission.
The plan submitted by Jerry Jones’ Blue Star Land LP and Twelve Cowboys Way LP show one of the office towers will be 17 stories and around 480K SF, while the other will be 11 stories and about 300K SF. The 513K SF multifamily building will have 158 units, and the 200-key hotel will be about 300K SF.
City ordinances require at least 10% open space for the project, and the preliminary site plan shows the additions to The Star will surpass that at 14%. The plan also proposes interactive elements and amenities such as pedestrian monuments and shade structures for the site.
No further action on the preliminary site plan is required on the city’s end, though a full site plan will next need to be submitted to the commission, the Dallas Business Journal reported.
The project was initially submitted to the city in December before being disapproved during the commission's Jan. 28 meeting along with site plans for the Firefly Park development. In the latter case, Commission Chair Jon Kendall said the denials were due to engineering issues that needed to be “cleaned up.”
Once the full site plan is approved, the project will join several other high-profile developments coming to Frisco.
Construction on the $2.5B to $4B Firefly Park at the intersection of the Dallas North Tollway and U.S. Highway 380 began last spring. Once completed, the mixed-use development is slated to offer 3M SF of office, 400K SF of retail, dining and entertainment, 1,200 hotel rooms, 230 townhomes and nearly 2,000 mid-rise and high-rise residential units.
Work started last month on the $3B mixed-use development The Mix at the corner of Lebanon Road and the Dallas North Tollway. That project includes more than 2M SF of office space, 375K SF of retail, a pair of hotels and 3M SF of residential.
The $2B Fields West project from Legacy West developer The Karahan Cos. is underway on 55 acres in Frisco.
The city also approved $182M in improvements to the city-owned Toyota Stadium in September that will turn it into the centerpiece of a mixed-use sports and entertainment district.
