Cool Cribs: Peloton's New Digs

When Peloton's lease was up at its Preston Center office last November, it had run out of space. The real estate firm identified a more suitable space in a building it already leased and managed—the Bank of America Plaza Downtown—and called up Entos Design to make it feel just right.

Peloton partner/director of operations Stefanie Fincher and partner Joel Pustmueller (pictured) worked with Entos principal Suzanne Brasuell, president Barry Maners, principal Brian Barns and senior interior designer Nicole Washington to complete 28k SF on the 42nd floor of the building.

Peloton's offices (and by "offices" we mean open concept desks) occupy about 20k SF of the floor. The remainder will be completed in August to include an informal space for tenants to take conferences or hang out. Additionally, Peloton will use some of the area as leasing space with a model of Downtown, projections of the building's amenities and other resources for potential tenants.

Because Entos designed Peloton's previous office, it deeply understood the firm's need for functionality, open concept and a sense of collaboration. "We wanted to provide them an atmosphere that was fresh, bright and energizing," Barry tells us.

Thanks to the expanded kitchen, Stefanie says about three times as many employees stick around for lunch compared to its previous building (which is especially meaningful considering the Bank of America Plaza has several restaurants and a dining club on-site). 

The space includes only one traditional closed-door meeting room (last image), several smaller breakout spaces with glass doors and many breakout nook areas (pictured) with sofas and chairs. Entos used Peloton's signature red to make bold pops in contrast to the marble whites and grays.

Entering from the elevators lands you in an atrium with a model of the building surrounded by TVs projecting images of the building from its creation in 1984.

The perimeter of the building allows for 360 degree views of the city thanks to pulled-in columns and floor-to-ceiling glass windows, something Peloton valued when selecting its new office.

Plentiful parking and on-site amenities such as restaurants and a gym have kept the 50 Peloton employees officed out of the new space content. Easy in-and-out valet parking keeps visitors coming back.

Entos incorporated some of the industrial appeal by leaving some ceilings partially exposed and cement columns unfinished. 

"We had the freedom to create without compromise because we were working with a progressive company who values good design," Brian tells us.

Are you in a cool crib? Set up a tour with Julia Bunch, julia.bunch@bisnow.com!