Innovation Scholar and Professor
Melissa is an American innovation scholar and professor. She holds the John Herzog Family chair in management and organizations at NYU Stern, and she is also the Innovation Director for Stern’s Fubon Center for Technology, Business and Innovation. She is world known as an expert in innovation[1], is the author of the leading innovation strategy text, Strategic Management of Technological Innovation (now in its 5th edition)[2], and is a coauthor of Strategic Management: An Integrated Approach (now in its 12th edition). She is also the author of Quirky: The remarkable story of the traits, foibles, and genius of breakthrough innovators who changed the world.[3] She and her work have been featured on NPR’s Marketplace, Bloomberg BusinessWeek, Entrepreneur, Inc., Harvard Business Review, Huffington Post, CNBC, Scientific American, and USA Today, among others. She also speaks regularly at national and international conferences as well as corporations on strategy and innovation.