Atlanta Urban Core Real Estate Outlook

Why This Matters

Midtown and Downtown Atlanta present a unified front representing the Urban Center of the metro area. While they are tied and share certain similarities, there are key differentiators between these two neighborhoods. Midtown continues to lead the market at large in development activity with 2.6 Million square feet of office space 6,200+ residential units, 350+ hotel rooms, and 200,000 square feet of retail either planned or under construction. We will discuss future capacity in this bustling part of the city, and how much additional capacity exists for future growth. 

Within Downtown, there is more momentum for major, market-altering developments than there has been in decades. With the backdrop of the World Cup coming to the area in 2026, billions of dollars are being invested in residential, hotel and mixed-use development. This event will cover the projects producing major waves in the market, what happens with some of the aging office stock present within the district, a push for more residential housing and what the area is doing to prepare for the largest stage it has been on since the 1996 Olympic Games.

What You'll Learn

• What capacity for activity remains in Midtown, the beacon for successful office absorption in the market post-pandemic?
• How sustainable is Midtown's growth to remain the most sought after area for real estate investment?
• What strategies are Midtown developers employing to sustain interest from tenants and individual consumers?
• Will the slate of highly publicized projects galvanizing Downtown be completed in time for World Cup 2026?
• What is going in to presenting a vibrant image to a global audience in several years time?
• How is Downtown supporting residential development, and navigating a challenging environment to attract end users to vacant office space?

How You'll Do More Business Attending This Event: 

Enhance your business by gaining a stronger understanding of how the Urban Center of Atlanta is positioned as a global hub to continue attracting real estate investment and development, and what dynamics indicate continued activity from those who are leading the charge today.

Who You'll Network With: 

The area's top owners, developers, investors, tenants, brokers, builders, architects, city officials and more collaborating towards continued activity.

For questions regarding content, speaker suggestions or sponsorship opportunities, please email our Atlanta Event Production Lead, Brandon Elsasser, at brandon.elsasser@bisnow. To request disability-related accommodations, please contact brittney.bacon@bisnow.com no later than seven business days prior to the event.

Projects and Featured Activity Our Speakers Represent

Granite Properties: 26-Story Midtown Union Project

Portman Holdings: 370 Residential Unit, 500k+ SF Office Spring Quarter Project 

Hanover: 400+ Unit Residential 1230 Peachtree Project

CP Group: Potential Residential Conversion of CNN Center

Newport: 18-Story South Downtown Residential Project