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New York Multifamily Development, Asset Management & Operations

Name: New York Multifamily Development, Asset Management & Operations
Start: 2024-10-09T14:30:00-04:00
End: 2024-10-09T18:30:00-04:00
Location: 1221 Avenue of the Americas

Analyzing the City's Project Pipeline, Asset Management, Operations & Technology
Cocktails & Light Bites to Follow

Event Ended On: Wednesday October 9 2024

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Event Host

1221 Avenue of the Americas

1221 Avenue of the Americas is one of Rockefeller Group’s flagship properties, a 2.6 million square-foot office tower designed by Harrison, Abramovitz and Harris, the architects for all of Rockefeller Center. Originally developed with McGraw-Hill, extensive renovations to the lobby and side-street plazas coincided with the resurgence of Sixth Avenue as Manhattan’s most active location for leasing. Positioned between 48th and 49th Streets, the building boasts tree lined plazas on all sides and a recently renovated Sixth Avenue plaza with stadium seating and landscaping throughout.

Speakers and Panels

Multifamily Asset Management Strategies: Maximizing Portfolio Performance

Enhancing Portfolio Performance

Jackie Renton

COO, Atlas Capital Group

Elysa Goldman

SVP, Extell Development Company

Justin Pelsinger

COO, Charney Companies

Moderator

Adam Sanders

Member, Rosenberg & Estis, P.C.

Developing New Multifamily Properties & Analyzing Market Dynamics

New Development, Conversions & Utilizing NYC's Development Tools

Brian Steinwurtzel

Co-CEO, Principal, GFP Real Estate

Teodora Zobel

Chief Investment Officer, Midwood Investment & Development

Meredith Marshall

Mr. Marshall is a co-founder of BRP Companies, a vertically integrated owner, operator, developer and manager of transit-oriented, mixed-use, multifamily properties in the NY Tri-State area. With over 70 employees and a track record of 1.3 million SF of completed real estate projects, the firm has over $1 billion in transactions currently under development. Mr. Marshall is responsible for executing BRP’s investment strategy including deal origination, acquisition, finance and development. He has also led the firm’s strategic partnership initiatives such as the firm’s decade long partnership with Goldman Sachs Urban Investment Group and BRP’s active relationships with all of the New York City Agencies. Prior to co-founding BRP, Mr. Marshall was a Managing Director at Musa Capital Advisors, an emerging markets private equity and financial advisory firm based in New York City. Musa Capital managed a Separate Account for Kingdom Holding Africa, HRH’s Prince Alwaleed Bin Talal’s Investment vehicle for Sub-Saharan Africa. At Musa Capital, Mr. Marshall was instrumental in executing cross-border transactions including the $37 million development of a mixed-use office complex and mall in Harare, Zimbabwe. Mr. Marshall also led successful investments in the Telecommunications and Financial Services sectors. Prior to Musa Capital Advisors, Mr. Marshall was a Senior Associate at Wasserstein Perella & Co., an investment banking firm based in New York City. While at Wasserstein, Mr. Marshall was an integral member of the firm’s Telecommunications and Media, Mergers and Acquisitions practice, where he assisted in transactions exceeding $15 billion. Mr. Marshall is a Founding Member of the Council of Urban Professionals (CUP), and is a Member of the Executive Board of the New York State Affordable Housing Association (NYSAFAH). Mr. Marshall also proudly serves on the Boards of Enterprise NYC Advisory Board and Citizens Housing and Planning Council since 2018, and is a Trustee of Xavier University of Louisiana. Mr. Marshall holds a Bachelor of Science degree in Electrical Engineering from Boston University and a Master of Business Administration in Finance and International Business from Columbia Business School.

BRP Companies

Co-Founder & Principal

Meredith Marshall

Co-Founder & Principal, BRP Companies

Meg Brod

Meg Brod is Senior Managing Director for Rockefeller Group and head of development for the company in the Northeast United States. In this role she is responsible for the Northeast Region, based in New York City. She oversees the company’s current office, residential, industrial and mixed-use developments in the region. Since joining Rockefeller group in 2017, Ms. Brod has significantly expanded the Northeast Development pipeline with three residential development projects and the company’s first two industrial projects in Long Island. Under her leadership, the company secured its first ground-up condominium project in Manhattan, Rose Hill, as well as the highly successful joint venture condominium development of 200 East 83 rd Street with Naftali. In 2022, Ms. Brod led a joint venture partnership with the Park Tower Group to develop the company’s first multi-family development in Brooklyn at Greenpoint Landing. Ms. Brod is a highly experienced real estate developer and investor. Prior to joining Rockefeller Group, she served as a principal at Bedrock Real Estate Partners, where she oversaw several projects in New York City, and Washington, D.C. She has also worked for Equity Residential, where she started the firm’s New York Development Group. During her tenure there, she grew the group’s development portfolio to more than $700 million leading projects in Brooklyn, Manhattan, and Jersey City. Prior to Equity, Ms. Brod held various real estate development and investment positions with Tishman Speyer Properties, Pritzker Residential, Wellington Management Company, and J.P. Morgan. Ms. Brod holds a bachelor’s degree from Duke University and an MBA from Harvard Business School. Ms. Brod is a member of the REBNY board of directors, a Trustee of the Citizens Budget Commission and an active member of WX New York Women Executives in Real Estate. Ms. Brod has received numerous recognition and awards including Bisnow’s “New York Power Women,” Crain’s Notable Women in Commercial Real Estate, and Crain’s Notables in Real Estate 2021.

Rockefeller Group

Senior Managing Director

Meg Brod

Senior Managing Director, Rockefeller Group

Brooks McDaniel

SVP, Building Repositioning, STO Building Group

Moderator

Anthony La Malfa

CPA, Partner, CohnReznick

Technologies & Amenities Defining Class-A Residential Buildings

Emerging Amenities to Enhance High-End Residential Projects

Jarrod Whitaker

Head of Residential Operations, RXR

Scott Marino

Executive Director, Multifamily Management, Rose Associates

Catherine Siegel

VP, Client Services, Bozzuto Management Company

James Hannah

Managing Director, Parity

Jaime Sanmiguel

VP, FirstService Residential

Moderator

Michael Weiss

VP, Andrena

Why This CRE Event Matters

What You'll Learn:

Hear from New York City's most prominent developers, owners and asset managers about how New York City stacks up to other markets.
With the new developer incentive program 485x, hear how this will possibly change the supply and demand dynamics in New York City.
Gain further insights into which technologies and amenities owners are developing into their assets.
Property managers, contractors, designers and engineers will share their insights on the most in-demand multifamily building layouts and what is driving the biggest return on investment.
Gain a better understanding of the role that technology, sustainability & the new wave of living amenities will play in driving demand to multifamily assets.
Better understand the key decisions made by executives during the development process to ensure a multifamily asset is probably marketed to lead to lease up activity.
With the rising costs of capital and the need for repositioning and building upgrades in New York, get an inside look into the latest construction hurdles.

How you'll do more business:

Hear from developers, asset managers, property managers and tech companies on the future of multifamily development, property management and innovation that will attract the new age of residents.

Who attends:

Owners, developers, asset managers, property managers, investors, brokers, lawyers, city officials, technology companies, housing advocates, consultants and more!

Why should you attend:

Bisnow events bring together the biggest power players in the industry to identify opportunities, build your network, and expand your business. With the largest audience of commercial real estate professionals in the world, no one knows how to help your business more than us.

For questions, recommendations, comments, or press inquiries please email our Director of Northeast Events, Chris Picher at chris.picher@bisnow.com.

To request disability-related accommodations, please contact katy.frazier@bisnow.com no later than seven business days prior to the event.

Venue

1221 Avenue of the Americas
1221 6th Ave
New York, NY 10020

Ballroom/Floor: 15th Floor (Marketing Center)

Parking Information:

Please enter at the 49th St. entrance.

55 W 48th St. - Rockefeller Center - Valet Garage
140 W 51st St. - Valet Garage
164 W 46th St. ( 1540 Broadway) - Valet Garage

Get Directions

Agenda

Time	Activity
2:30 PM 3:30 PM	Coffee & Networking
3:30 PM 4:15 PM	Multifamily Asset Management Strategies: Maximizing Portfolio Performance 1. Hear how owners, developers and asset managers are better positioning their assets to drive returns across their multifamily portfolio. 2. Gain insight into how asset and property managers are infusing creative measures, such as hospitality, to enhance the leasing activity across buildings.
4:15 PM 5:00 PM	Developing New Multifamily Properties & Analyzing Market Dynamics 1. Gain insight into how developers are creating additional housing units-- via market rate and affordable development as well as conversion projects. 2. Hear how developers are approaching 467m, 485-x and the City of Yes to strategically develop more housing across New York City.
5:00 PM 5:45 PM	Technologies & Amenities Defining Class-A Residential Buildings 1. Better understand which technologies and amenities are in demand for the top of the multifamily market. 2. Hear how sustainability and other design strategies are playing into the development and operations strategies.
5:45 PM 6:30 PM	Drinks and Hors D'oeuvres

2024 Featured Multifamily Projects

WANT THE ATTENDEE LIST FOR FREE?

Biscred's sales and marketing CRE prospecting tool allows users to identify companies and contacts based on industry, asset class experience, job seniority, location, and more CRE-specific indicators. Schedule a demo with Biscred here and receive the attendee list for free when you mention this promotion.

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Call:	202-684-2034
Email:	eventregistration@bisnow.com

Interested in sponsoring an event? Contact advertising@bisnow.com

New York Multifamily Development, Asset Management & Operations

Analyzing the City's Project Pipeline, Asset Management, Operations & Technology
Cocktails & Light Bites to Follow