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New York Retail Annual Conference

How to Make Sense of Retail in 2019

Event Ended On: Thursday April 11 2019

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Event Host

Events Raw Space

RXR Realty’s Starrett-Lehigh Building

RXR Realty’s Starrett-Lehigh Building is a 2.3 million square foot asset located in West Chelsea. Home to well-known brands such as Ralph Lauren, Diller Scofidio + Renfro, Johnson & Johnson, McGarry Bowen, Under Armour, OXO, and Martha Stewart, Starrett-Lehigh is the creative hub for New York City’s most innovative companies.

Currently, over 40,000 sf on the ground floor is being redeveloped into Manhattan’s next dynamic retail experience. The proposed program includes a food hall, multimedia event space, and inline opportunities on 26th and 27th street earmarked for restaurants, fitness, beauty, and dry goods. The retail will service the 5,000+ tenants in the building and constant flow of tourism traffic from the Highline and Gallery District, as well as the growing residential population.

Speakers and Panels

Keynote Interview with Conor Flynn

Tony Lupo
Moderator

Tony Lupo

Partner, Arent Fox

Activating Retail: Placemaking, Clicks-to-Bricks & Branding Strategy in 2019

Nicholas Stone

Nicholas Stone

Founder & CEO, Bluestone Lane
Karen Bellantoni

Karen Bellantoni

Vice Chairman, Newmark
Whitney Arcaro
Moderator

Whitney Arcaro

Chief Revenue Officer, Residential, RXR

Leasing Strategy in 2019

John Mears

John Mears

VP of Real Estate, Equinox

Investment, Acquisition, Development & Design Strategy

How Concept and Brand Identity Impact Retail Activity

Bruce Schanzer

Bruce Schanzer

President & CEO, Cedar Realty Trust
Michael Bischoff

Michael Bischoff

Partner, Pei Cobb Freed & Partners Architects
Joseph French Jr.

Joseph French Jr.

The French Retail Team, Marcus & Millichap
Michael Hefferon
Moderator

Michael Hefferon

Partner, Managing Director, B6 Real Estate Advisors

Venue

The Starrett-Lehigh Building
601 W 26 St.
NY, NY 10001

Floor: Ground Floor

Entrance: Please enter from West 27th Street



Parking Information:

Parking garage on 550 W 25th Street Head southeast on W 26th St toward 11th Ave then turn right onto 11th Ave and then turn left onto W 25th St. The destination will be on the right.

Rates:
Up to 1 hour: $21.00
Up to 2 hours: $29.00
Up to 12 hours: $37.00

Get Directions

Agenda

Time Activity
7:30 AM
8:30 AM
Breakfast & Networking
8:30 AM
9:15 AM
Activating Retail: Placemaking, Clicks-to-Bricks & Branding Strategy in 2019
9:15 AM
10:00 AM
Investment, Acquisitions, Development & Design Strategy
10:00 AM
10:45 AM
Leasing in 2019: What Tenants Want
10:45 AM
11:15 AM
Keynote Interview with Conor Flynn
11:15 AM
11:45 AM
Post Event Speed Networking

Summary

1) How are major retail giants adjusting their identities to survive today's e-commerce world?

2) What facets of the brick-and-mortal retail shopping experience will always attract customers?

3) How do major developers navigate the tenant market in a the world of brand recognition?

4) Will the "experience consumer" continue to drive construction development when millennials inevitably grow older?

5) Are pop-up stores and experiential retail here to stay?