State of Retail in California

As a former high level athlete and starting with the shirt on his back fresh out of UC Davis, Paul Petrovich is now one of the largest commercial real estate developers in the Western United States. He specializes in the ever-changing and dynamic retail development arena as well as developing large infill mixed-use projects few would tackle. After a 17-year career as the area’s most prolific commercial real estate broker having closed over $7bln of investment sales, land and lease transactions, he made the rare transition to becoming a developer. Over the past 21 years, he has developed more than 70 projects totaling over $1.1 bln and has another $1bln of projects in his immediate pipeline. What is highly unique about Paul, is he developed all his projects with no financial partners of any kind and holds 100% fee ownership of all his assets. He is known for his direct, no non-sense approach to business and his willingness to overcome any barrier placed in his path while never giving up, something his WWII hero and highly decorated father instilled in him. Come hear Paul speak about the current state of the retail market, his insights into the market as a whole, how he is diversifying his portfolio and perhaps a few words about local politics and the impact on the region.

Jim is the National Head of Retail Investments and Retail Capital Markets for Lincoln Property Company, and co-founder of the retail investment firm, Paragon Commercial Group, Lincoln’s west coast retail investment partner. Jim began his career as a real estate and finance attorney with Latham & Watkins LLP where he represented developers, equity investors and lenders in capital structuring, acquisitions, dispositions, leasing and entitlements throughout the United States. Jim co-founded Paragon in 2009 to capitalize on retail real estate investment opportunities resulting from the GFC market dislocation. Since that time, Jim has been honored by the Urban Land Institute as one of the “Top 40 Under 40” land use and real estate professionals in the United States, by the Los Angeles Business Journal as one of the top 5 retail real estate professionals in Los Angeles, and twice recognized by the Los Angeles Times as a Commercial Real Estate Visionary. Jim currently serves in various industry leadership capacities including the Executive Committee of the Southern Methodist University Folsom Institute for Real Estate, Policy Advisory Board for the Fisher Center for Real Estate & Urban Economics at UC Berkeley, Executive Committee Board of the USC Gould School of Law Real Estate Law and Business Forum, immediate past Chairman of the Urban Land Institute's Small Scale Development Council, and lecturer at the University of Southern California Gould School of Law and the UC Berkeley Masters of Real Estate programs. Jim’s civic involvements include his current service as a Planning Commissioner for the City of Manhattan Beach, California, as well as a founding donor and advisor to the SMU Real Estate Impact Fund, a student-driven investment vehicle focused on impact investing in underserved communities.

Brad Steinberg is co-president of PWS, which has developed more than 3,000 retail laundromats, making the company the largest laundromat developer in the United States. Based in Los Angeles, PWS also is the largest distributor of laundry equipment and parts for laundromats, commercial laundries and multifamily laundry rooms. In addition to being a retail laundromat developer, PWS helps multifamily landlords turn their laundry rooms into amenities for tenants and profit centers for buildings. PWS is now looking to develop 30 to 50 new laundromats in the next 12 months, including in the Western U.S., and is in the process of identifying sites.

Shauna L. Mattis is a Senior Vice President at JLL and has over 19 years of experience in retail commercial brokerage. Mrs. Mattis leads the company in client management and leasing services throughout Southern California. Shauna serves as an advocate for her clients in identifying, negotiating and completion of new stores, relocations, expansions and renewals. She is responsible for overall development and execution of leasing strategies to maximize each property's full potential. Shauna's strong knowledge of marketing, development and negotiations allows her to better assist clients on achieving their overall asset goals through the implementation and execution of a strategic merchandising and leasing plan. Due to her vast experience, Ms. Mattis has developed and maintains strong retail relationships on national, regional and local levels Experience Shauna began her real estate career in 1998 as a leasing agent with Kirnan Commercial working on the development of Valencia Marketplace, a 750,000 sf promotional center, in Santa Clarita. Her clients include REIT's, developers, receivers, institutional and professional shopping center owners. She has extensive experience in anchor tenant leasing and shopping center repositioning. She is also a specialist in leasing and selling underutilized and excess retailer-owned real estate. Through her portfolio of properties, she has successfully completed leases with many of the active retail chain tenants in the industry. Education and affiliations Mrs. Mattis graduated from California State University Northridge with a Bachelor of Arts degree in Speech Communication and Business Administration. Shauna is a member of the International Council of Shopping Centers organization, JLL Gold Achiever 2017, JLL Top Achiever 2016 and a CoStar Power Broker for 2015 & 2016.