Seattle 2025 CEO Market Kickoff

Wed Jan 22, 2025

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Seattle 2025 CEO Market Kickoff

Name: Seattle 2025 CEO Market Kickoff
Start: 2025-01-22T08:00:00-08:00
End: 2025-01-22T11:00:00-08:00
Location: Embassy Suites Pioneer Square

Insights from Real Estate Leaders on Market Trends, Opportunities, and Development and Investment Strategies for Thriving in the New Year

Wednesday January 22 2025 @ 8:00 AM PST

$129.00

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Speakers and Panels

CEO Roundtable: Market Outlook & Strategies for 2025

Explore Insights from Industry Leaders on Creative Development and Investment Strategies, Rate Cuts, and Penciling Out Projects to Dominate in the New Year

Craig Wrench

CEO, Washington Real Estate Holdings

George Petrie

As CEO of Goodman Real Estate for more than 15 years, George believes the company’s mission, vision, and values has created a culture that has attracted extraordinary professionals and kept the company on a successful course. During his tenure, he has overseen the teams that developed, acquired, and disposed of over 350 assets in four countries. With experience spanning roles in finance, accounting, property management, asset management, and capital markets, George’s knowledge, experience, and skill move GRE in the direction of the future of real estate. George graduated from the University of Washington and earned his CPA, CPM, CCIM, and RPA real estate designations. George finds satisfaction by challenging his team to achieve their goals while ensuring each person is encouraged and has opportunities to grow. He considers every team member at GRE to be a leader and supports them as they develop an understanding of their strengths and how to use them within the organization. George firmly believes there is a significant shortage of housing nationwide due to questionable regulatory policies. He advocates for the removal of barriers that policy makers can influence, both legislative and regulatory, so that housing supply will increase for the benefit of current and future generations. George believes that a portion of profitable work should go toward those at risk in the community. This belief led George to create IMPACT—a company-wide program with a mission to provide a sense of place for all of GRE’s community by collaborating with local non-profits to serve the vulnerable with a focus on shelter, community, education, sustainability, and relief. He personally serves on several non-profit boards, including WBPA, CRISTA, V16, and the North Seattle College Real Estate Program. George and his wife have three grown daughters, live near the University of Washington, and like to spend time boating, skiing, traveling, and financially supporting local charitable organizations.

Goodman Real Estate

CEO

George Petrie

CEO, Goodman Real Estate

BJ Kuula

CEO, American Capital Group

A-P Hurd

A-P Hurd’s 25-year career spans real estate, finance and technology. Her experience running a real estate company and developing nearly $3B of new buildings in Seattle has made her a strong investment and risk manager—in addition to having a deep understanding of how her supply chain comes together to create value. A-P is known for her ability to innovate in a highly regulated industry and think strategically about how public policy and technology are shaping her sector. Since founding SkipStone in 2017, A-P has supported clients such as Sound Transit, the City of San Jose, the City of Bellevue, Community Roots Housing (formerly Capitol Hill Housing), as well as several private developers bringing projects to market. Prior to SkipStone, AP spent 10 years at Touchstone where she assembled a new leadership team and execute a merger/transition from a founder-led company. In 2014 Touchstone was successfully acquired by Urban Renaissance Group, and A-P became President until the completion of the portfolio of projects in August 2017. A-P was responsible for the company’s overall financial performance including operating P&L and investment returns. Under her leadership, the company earned several awards (including National Developer of the Year,) and completed projects that set the high-water mark in Seattle for largest commercial lease, highest sales price per square foot, and highest sales price overall for a single project. A-P has also been a Runstad Fellow and faculty member in the Runstad Real Estate Department at the University of Washington, and published The Carbon Efficient City with the University of Washington Press. Prior to Touchstone, A-P’s career was focused in operations and software development. She worked for an enterprise resource planning (ERP) software provider, and her work there (as well as much of her graduate research) concentrated on complex systems architecture. For a few years she also traded interest rate derivatives for Royal Bank of Canada, the largest Canadian bank. In that role, she worked closely with corporate treasuries and developed her risk management skills.

SkipStone

President

A-P Hurd

President, SkipStone

What You'll Learn:

What You’ll Learn:

Gain insights into how leading real estate professionals are positioning their development and investment strategies for 2025 and beyond, amidst market fluctuations and volatility.
Learn about the implications of recent and anticipated rate cuts for the CRE industry.
Understand how Trump's election will affect the commercial real estate market, tax policies, and infrastructure.
Explore how each asset class in Seattle, including residential, retail, industrial, and office, has evolved in response to changing market dynamics and demand shifts.
Identify the specific markets within Seattle that have seen increased demand for new products.
Understand the diverse financing models Seattle's CRE leaders are using to navigate market fluctuations and ensure project success.
Explore emerging construction trends and alternative site selection strategies that mitigate risks and drive projects forward despite market volatility.

How You’ll Do More Business: With the recent rate cuts and expected further reductions, increased transaction activity, and stabilizing construction costs, we are optimistic about 2025 and have gathered industry leaders for a compelling discussion. Join us for a morning event to learn more about development and investment strategies, rate cuts, financing models, the markets within Seattle experiencing increased demand for new products, and a discussion on where the market is heading.

Who You’ll Meet During Networking: Owners, developers, investors, brokers, city and government officials, business consultants, architects, engineers, lawyers, accountants, and bankers.

Why You Should Attend This Session: Bisnow events bring together the biggest power players in the industry to help you identify opportunities, build your network, and expand your business. With the largest audience of commercial real estate professionals in the world, no one knows how to help your business more than we do.

For questions, recommendations, comments, or press inquiries please email our event producer, Bora Altunay, at bora.altunay@bisnow.com. To request disability-related accommodations, please contact rachel.sundin@bisnow.com no later than seven business days prior to the event.

Venue

Embassy Suites Pioneer Square
255 South King Street
Seattle, WA 98104

Ballroom: King Street Ballroom, 6th Floor

Parking Information:

820 4th Ave S - Union Station Parking Garage (across the street from Embassy and recommended parking) - $28
721 1st Ave. - Pioneer Square Garage

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Agenda

Time	Activity
8:00 AM 9:00 AM	Breakfast & Networking
9:00 AM 10:00 AM	CEO Roundtable: Market Outlook & Strategies for 2025 Explore Insights from Industry Leaders on Creative Development and Investment Strategies, Rate Cuts, and Penciling Out Projects to Dominate in the New Year
10:00 AM 11:00 AM	Closing Networking

Interested in Sponsorship?

Contact zach.zeiner@bisnow.com to get information on sponsorship, pricing and availability at this event.

WANT THE ATTENDEE LIST FOR FREE?

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Want to get a recap of everything covered at the event?

Purchase the post-event playbook and get the highlights sent to you in a post-event summary. Purchase here.

Call:	202-684-2034
Email:	eventregistration@bisnow.com