Landsec Bags The Digital Natives As It Flexes Its Leasing Strategy
Landsec is to flex its leasing strategy to try and attract 'digitally native' retailers.
A suite of new products offers more flexible lease options — ranging from one day to three years; lower initial capital expenditure requirements; and better use of data-driven insights, to help lure retailers whose main home is online.
The aim is to “make physical space more accessible to smaller retailers, independents and digital natives, as well as to provide more established, flagship brands with greater flexibility to experiment with new models,” a company statement said.
The product offer includes plug-and-play shops available from just two days, to serviced spaces available on three to 18-month lets, both targeted at online retailers wanting to dip their toes into bricks-and-mortar retail.
The product range moves on to heavier-weight options for established online brands. The approach follows discussions with prospective retailers of all shapes and sizes.
Together the strategy marks “the next step in Landsec’s journey towards a more customer-centric retail model,” the company said, and is the result of a collaborative consultation process with prospective brand partners of all shapes and sizes.
The new approach is being trialled at Trinity Leeds and will be rolled out to Bluewater and St David’s, with the rest of the portfolio following.
