Bisnow Head Of Florida Jordan Hinsch ’Says Yes’ To Finding New Avenues For South Florida Expansion

The Florida commercial real estate market has been heating up. In Q2 2022, National Association of Realtors’ research on the top performing CRE markets in the U.S. showed that five Florida markets — Orlando, Miami, Fort Lauderdale, West Palm Beach and Fort Myers — were named the top five best-performing markets. As Florida, and especially South Florida, continues to grow, Bisnow will continue to expand our presence in this exciting market.

With more than a decade of sales experience, Bisnow Head of Florida Jordan Hinsch has been growing Bisnow’s client base, while diving head-first into bringing forth the company’s tech presence in South Florida. We sat down with him to learn more about how he contributes his knowledge of sales and his passion for tech and creativity to help with event planning and promotion.

Bisnow: Why did you take this job at Bisnow?

Hinsch: I was initially looking for a tech role and was contacted by Bisnow through LinkedIn. While I didn't know much about commercial real estate, I've always been passionate about it and how much the world revolves around CRE to function.

I have 13 years of sales experience, which, in addition to my interest in tech, has been helpful for the South Florida market. While I help Bisnow contact old accounts and bringing them back on board, my bread and butter within sales has been finding new accounts and getting organic business. 

When the time comes to build a formative team down in Florida, I will look forward to taking on whatever tasks that will entail from a sales perspective.

Bisnow: What about commercial real estate interests you?

Hinsch: When I moved to the Miami area, I enjoyed looking at the skylines and learning more about how various construction projects would develop. When I was working in the private aviation sector, I had corresponded with some commercial real estate executives without knowing too much about the industry, and that further sparked my interest. 

While I was looking to gain more industry knowledge, I came to Bisnow, excited about the opportunity to develop Florida into one of the top markets we cover, which started with sales and getting a lot of people to the events, similar to the scale of New York, California or London. For me, it was an opportunity to implement new ideas.

In addition to media and events, Bisnow is also a tech company, and I helped with creating our events on blockchain and its impact on CRE. The first event was in March and we have another one coming up this summer. I want these events to pave the way for future large-scale events on blockchain and other topics, as these avenues aren’t traditional for Florida. I’m hoping it will open some doors.

Bisnow: What makes you unique?

Hinsch: In addition to having photography as a hobby, I also enjoy working on my travel adventure blog called Never Jordinary, which is mostly about things to do in a certain area as well as road trip itineraries. The tagline is “Never Run Out of First Times” because I think people should always be trying something new to keep the mind and body guessing, and to say yes before saying no.

I love outdoor activities as well, such as paddle boarding, surfing, scuba diving, camping and mountain biking. I also have my FAA remote pilot license (drones!).

Bisnow: When thinking about the future of CRE, what do you look forward to most?

Hinsch: I look forward to seeing how the skyline is shaped here in Miami and the rest of the cities in Florida. Many major cities are identified by its notable buildings and I personally believed Miami always lacked these types of identifying buildings until recently, with the addition of Miami Worldcenter, Panorama and 830 Brickell. I’m also excited to see the infrastructure in the city of Miami substantially improve with the impending boom of some massive towers already approved for groundbreaking.

Blockchain is another area that will be exciting to watch and it will be exciting to see how it will have a massive impact on CRE leasing, lending and more.