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Yale Study: Why Not Wearing Suits Will Cost You In Business
February 23, 2016
In business—and real estate—power players wear suits. Name of the game. That's the tradition. Yet, in recent years, business icons like Mark Zuckerberg and Steve Jobs have crossed that tradition, rocking jeans and sweatshirts. Despite the new school of business attire, a recent Yale study reveals that not suiting up could cost you. Literally.
In the study, the research team put 128 men—all dressed in a wide range of attire—through a series of fake negotiations over the sale of a factory. Not only did the suited ones come across as more confident and successful, they walked away with more money, the Wall Street Journal reports.
