WeWork’s world domination is starting to really ruffle feathers in the commercial real estate world. In July it opened WeWork Space Services, a brokerage arm.
"We will now be able to offer holistic real estate solutions — both within and outside of WeWork," WeWork Chief Growth Officer Dave Fano said. "We will help them find office space best suited to their requirements, giving them access to inventory they would not otherwise have."
In December it opened ARK, an investment fund to purchase buildings. WeWork had already dipped its toe into property ownership, starting with the Lord & Taylor building on NYC’s Fifth Avenue in 2017. ARK, done with Rhône Capital, closed in May with $400M. WeWork also is dabbling in development, partnering on the Dock72 project nearing completion in the Brooklyn Navy Yard. Its HQ by WeWork arm, launched in August, levies WeWork as a property manager and strips away the coworking aspect WeWork built its name on by leasing space to one company.
The company has downplayed its potential threat to brokers and investors it had previously worked hand in hand with, and earlier in the year negotiated higher commissions for brokers with Cushman & Wakefield, JLL and CBRE.
“Don’t kid yourself, these are disrupters, they are seeking to disrupt the relationship of the landlord to the tenant. They are seeking to disrupt the relationship of the landlord to the broker,” Empire State Realty Trust CEO Tony Malkin said at Bisnow’s New York State of the Market event in late November.
Both landlords and brokerages have taken notice, and responded by launching their own coworking arms. CBRE launched a flexible office platform called Hana in October — and even poached a former WeWork exec to serve as chief operating officer of the platform — and Tishman Speyer has included its coworking offering, Studio, in its office building within Rockefeller Plaza.