Amazon Wants To Furnish Your Home
Online shoppers may soon get just about anything from Amazon. The online retail behemoth is making a huge push to sell more furniture and appliances. Amazon plans to build four large warehouses focused on bulky items, putting it into direct competition with Wayfair and Pottery Barn, the Wall Street Journal reports.
Furniture is among the fastest-growing online retail markets and grew 18% in 2015. Online sales make up about 15% of the $70B U.S. furniture market. Furniture also is one of the fastest-growing categories at Amazon, according to Amazon furniture general manager Veenu Taneja.
Amazon already sells some furniture and has about 17% of the market share in home furnishings, but the latest move will expand the selection of products available. Shoppers will be a click away from Ashley Furniture sofas and Jonathan Adler décor as well as custom-furniture design services. Delivery is expected to speed up to one or two days in some cities, according to Taneja.
