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Here’s The One Reason Retailers Are Failing That No One Is Talking About (Hint: It’s Not E-commerce)
Declining retail sales and store closings have many pointing the blame at e-commerce, but some of the brick-and-mortar decline could come from a seldom-mentioned part of the retail experience: Boredom.
No problem is “more deadly” to retailers than the “pandemic of sheer consumer boredom,” writes retail expert Doug Stephens on his blog, The Retail Prophet. “The majority of store chains, malls and shopping centers have become beacons of boredom.”
