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Nordstrom Targets Millennials At Festivals
Future Music Festival 2013
Nordstrom is employing a new tactic to stay relevant with Millennials—get them while they're at festivals.
The department store is touring the nation’s festivals with a group of three “pod” pop-up shops that offer beauty products, totes, phone charging stations and photo booths, Retail Dive reports.
Wikimedia/Vinch
The initiative was designed by action marketing agency OutCold and is an attempt to combine experiential activities with brands and material goods.
And it’s a good idea—Millennials spend more money on experiences than material goods, and actions like these attempt to get a cut of that business by tying the two closer together. [Retail Dive]
