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McDonald's Has Found Its Answer To The Fast-Casual Boom
After McDonald’s missed sales estimates last year, the burger chain has been thinking of ways to get in on some of the fast-casual action—and it’s found its answer.
McDonald’s just ushered in its new “Create Your Taste” custom-burger option. Customers choose every aspect of their burger, from how many patties to the types of cheese, buns and sauces, making their selections on a kiosk, Business Insider reports.
And once you’ve chosen the exact burger you want, all you do is sit down and let the burger come to you. That’s right, McDonald's now has servers.
With these changes the burger shop is clearly trying to take a bite out of the fast-casual market, and challenge current dominators in the space like Shake Shack. [BI]
