The Transformation Of Today’s Grocery Shopper Has Consequences For The Industry
Back in the day, one person in a household did the bulk of the grocery shopping, but today's culture has shifted drastically. Now households are largely sharing grocery shopping duties, and that’s changing what grocers need to offer.
Brand loyalty is plummeting and grocery shopping across multiple channels is booming with online grocers increasingly grabbing more market share. As 58% of households say multiple members of the family buy groceries, retailers must brace themselves for fickle shoppers and less frequent visits. Grocery shoppers are looking for low prices, quality food, convenience, and in some cases a value-add experience, RetailDive reports.
One positive for grocery retailers facing major shifts in consumer preferences is that the average shopper is spending more than ever on groceries, averaging about $107 a week. [RD]
