Google Joins Mortgage Industry
What can't Google do? Through a new partnership with Zillow and LendingTree, the tech giant just announced its foray into the mortgage industry, adding another item to its series of services.
Launching as "Google Compare," the service not only creates a technological mortgage behemoth, but also a great opportunity for raking in advertising dollars for Google. "Google Compare for mortgages provides a seamless, intuitive experience that connects lenders with borrowers online," Google said in a statement.