Princeton Is Transforming From An Ivy League Town To A Business Mecca

Princeton, N.J., rarely springs to mind as more than the home of its namesake university. Yet businesses here are flourishing, not as a subsidiary city to Philadelphia and New York City, but as a bubbling corporate and technology hub in its own right.

The town’s Main Street has been altering this narrative for years. Peppered with a mix of high-end and casual Mexican, American and European eateries — bistros, bars and brunch spots galore — the city’s primary thoroughfare contributes to a sense of urban worldliness and hometown comfort.

Princeton’s office market is also thriving. The city is home to numerous high-powered law firms, and local vacancies are regularly snapped up by life science firms. New Jersey’s collection of biotech firms exploded from 80 in 1998 to 330 in 2014; many are in Princeton.

Two new corporate developments by RXR Realty are contributing to the once-college town’s exploding office scene.

Less than an hour’s drive from Philly and an hour from the Big Apple, 100 and 104 Campus Drive are home to a lively business community less than five miles from Princeton University as well as high-end dining, hospitality and shopping. Both buildings perch right along the NJ Turnpike, Route 1 Corridor and Garden State Parkway. The Princeton Junction Train Station is only a few minutes away, perfect for commuters who frequently travel between Philly, NYC and surrounding towns.

The twin one-story structures span over 97k SF in total, offering businesses searching for a Princeton home their own office suites with individual entrances, personal HVAC control and 24/7 employee access. The 104 building also has high-speed broadband internet — a must for working professionals in an economy increasingly relying on access rather than assets.

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