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|Who better to address differentiation than Malkin Properties prez Tony Malkin, whose company just underwent a major rebranding effort? Tony joined NAIOP New York City Wednesday evening at Haworth’s Park Avenue showroom to discuss the rebranding, as well as some of the significant infrastructure improvements W&H Properties, its NYC pre-war flag, has taken to upgrade the Empire State Building. The improvements also include an energy sustainability program in partnership with JLL, a model that he says could be adopted by owners of older buildings for retrofits globally.|
|Tony (third from left) with some of NAIOP NYC’s board members, including JLL’s Jim Wenk, Ackman-Ziff’s Joe Tufariello and Rick Lechtman, JLL’s Paul Formichelli, and Langan Engineering’s DJ Hodson. The association will soon be undergoing some of its own changes, as Rick passes on the presidential torch to Joe, and Paul hops on board as president-elect for ’11.|