Why Isn't 2ND Street AnAustin Destination Spot?
Bisnow (White Papers 2017) LFILLER
September 6, 2017

Why Isn't 2ND Street An
Austin Destination Spot?

Everything in the 2ND Street District has been created to foster a walkable retail-oriented experience in the best new urbanist traditions: city-owned property, ground-floor retail, small boutique shops, a narrow two-way street, an interested and involved handful of landlords.

So why hasn't the district taken off like South Congress or The Domain? The five-block area, originally intended to be local retail, has churned through at least 100 retailers. Storefronts on Austin's priciest blocks still remain empty. And the average tenure of many retailers can be measured in months.

Many of Austin's hot retail spots appear to succeed in spite of the odds. South Congress gained traction even as the street's retail co-existed with local prostitutes. The Domain is 11 miles and suffered early delays and backlash over tax…

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Aging Boomers Could Drive Demand For Medical Office Buildings Through 2055

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That Longhorn loss hurt me as much as it hurt you. Drop me a line to commiserate. kimberly.reeves@bisnow.com