Pressure Is On For Property Managers Tasked With Challenge Of Maintaining Profits Multifamily owners, after years of rent increases and record-breaking demand, have come face to face with a new reality in recent months, and as revenue cuts get deeper, the industry is going through a transition as it looks to balance cost-cutting through automation with supporting employees doing tasks that only humans can perform. “Property management is going through a transformation,” said Doug Brien, CEO and co-founder of Mynd, a tech platform for residential investment properties. “This is not a business that's ever going to be fully automated. There’s always going to be people involved with property management.” 
Plus, residents like places with high-tech additions and are willing to pay more for them. Steve Sisson, president and CEO of Vita Residential, told GlobeSt that investment in smart apartment tech led to a 40% return on investment, and residents willing to pay up to $55 more per month. Data…  Read the full story here. | 
