'Know Your Visitor, Make Them The Stars': Former Disney Imagineering Head On Injecting Magic Into CRE Gensler Global Entertainment Leader Bob Weis isn't a typical commercial real estate executive, and he doesn't think like one either. The former president of Walt Disney Imagineering spent more than four decades working for the global titan of entertainment. Now he has some advice for his new industry — and constructing buildings with impact — inspired by his years in the Mickey Mouse empire: Try a little razzle-dazzle.
“At Disney, we used to always say that we were about making magic real for our guests,” Weis said during his keynote speech at NeoCon 2024 in Chicago, the annual three-day conference and showcase for commercial design that kicked off this week. “The corollary to this is that we have an opportunity… Read the full story here. |