Brand Designs Set To Shake Up Dublin's Hotels Market
November 26, 2018

Brand Designs Set To Shake Up Dublin's Hotels Market

Quite apart from delivering much needed extra rooms, the recent upsurge in development activity in Dublin's hotels sector is bringing — and promising — a whole bunch of new and interesting brands.

It is something of a departure for the city. “If you go back 10 years there weren't many branded hotels in Dublin, apart from Hiltons and Radissons,” CBRE Hotels Director John Hughes said.

These days, lots of international brands want a little piece of Dublin for a whole range of reasons, not least because the city had an 83% occupancy rate in 2017, according to Crowe figures. And, according to STR stats, the average daily rate for hotel rooms in the city was €155.75 at the end of Q2, up 9.5% year on year, while revenue per available room was up 9.7% to €139.51.

Among the new brands that have committed to Dublin so far are Marriott International's Aloft and Moxy, Hyatt Centric, Locke by Saco, Motel One, Wilde, Hard Rock Hotel, Point A, EasyHotel and Hampton by Hilton, while plenty more are still on the look out. Here are the brands set to shake up the scene in 2019.

The Aloft

Due to open in Blackpitts in Dublin 8 in December, the Aloft Dublin will be the first of these new brands to start trading. Owner Marriott describes Aloft Hotels as delivering a fresh approach to the traditional staid hotel landscape…

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