Service And Branding Are Upping The Ante For BTR Operators
August 27, 2018

Service And Branding Are Upping The Ante For BTR Operators

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Dublin's build-to-rent sector may not have to do too much to sell its product at the moment, but the smart operators are planning for a future when delivering additional services and amenities, attractive lifestyle and a sense of community will be vital for anyone hoping to have a competitive edge in this market.

Providing an all-round experience is already an important feature of the U.S. market, where ‘multifamily' has been a thing for the last 30 years. And when it comes to rented residential, where the U.S. goes, Ireland and the U.K. follow, with their own idiosyncrasies of course.

Michael Ablon, principal at PegasusAblon, which has developed award-winning schemes in the Dallas/Fort Worth area, sees this as simply catering for changed requirements rather being a result of a more mature market.

“As we've morphed from our baby boomers to our millennials we've simultaneously morphed from a consumer-based economy to an experience-based economy,” he said. “When you're in a consumer-based economy you'll have a greater emphasis on quantity. When you go to…

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