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July 16, 2019

How Brookfield Went Into The Woods And Made A Mint On Center Parcs

Just in! British Land Head Of Broadgate David Lockyer joins Bisnow's Office, Leasing & Development Conference

In literature, journeys into the forest usually mean one of two things: Something bad and scary is about to go down, or some fairies are about to get up to some mischief. But for Brookfield, it meant making a whole bunch of money.

Brookfield led the acquisition of Center Parcs from fellow private equity giant Blackstone in June 2015, paying £2.4B for the company and the five woodland-set holiday villages it owns in the UK and a development site in Ireland it owns in a joint venture with the Canadian Pension Plan Investment Board.

Blackstone had owned the company for almost a decade, and had set about the process of modernising the business that began in the Netherlands and arrived in the UK in 1987. It renovated existing facilities at four villages and built a new village in Woburn, 50 miles from central London.

How Brookfield Went Into The Woods And Made A Mint On Center Parcs

But Brookfield has turbo charged Center Parcs, with a £350M investment programme that is now starting to bear fruit in terms of making what was already a profitable business even more profitable. Partly that is through major development projects; partly it is through innovations like tiny rubber wristbands which open…

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