The UK senior living sector has strong demographic factors in its favour, but it isn’t immune to the problems besetting real estate more generally: rising interest rates, spiking construction costs and a cost-of-living crisis among its consumers. To succeed in this environment, it pays to take a lesson from a musical innovator. “I talk about my Beyoncé strategy. We’ve been sent a whole truckload of lemons, so we’ve got to make some lemonade,” Birchgrove CEO Honor Barratt told the audience at Bisnow London’s Later Living: Meeting Residents’ Desires event, held at One Birdcage Walk. 
Birchgrove buys and builds senior living schemes and is an exception to the general market model in the UK in that it offers units for rent rather than for sale. It counts three existing facilities, two in Surrey and one in Kent, and a pipeline of six more in Surrey and… Read the full story here. | 
