Data And AI Are Reshaping How Retail Developers Understand Their Shoppers At the American Dream megamall in New Jersey, each customer is a data point. Where they park their car, the path they take around the mall and each time they spend money informs the shopping center’s chief operating officer, Paul Ghermezian, of adjustments to make. And he is constantly sorting through the data. “There's always going be that human element, but you're doing yourself a massive injustice whenever you're not embracing whatever is the newest and best and latest creative technology,” Ghermezian said Thursday at Bisnow’s National Retail Conference. 
As artificial intelligence becomes more accessible, the real estate industry is exploring how to integrate it into properties across the country. On the retail front, the store of the future is here, and developers want to bring it to shoppers everywhere, property owners, architects and… Read the full story here. | 
