It's no surprise that dying malls are flailing to stay current as big-box retailers struggle amidst burgeoning e-commerce competitors. With that in mind, Bisnow sat down with e-commerce and digital marketing guru Peter Gold, CMO of Market America/ SHOP.COM, to discuss how e-commerce is winning and what retailers can do to stay afloat.

Bisnow: How has the surge of e-commerce affected malls today? 

Peter: I think several decades ago the culture was one of shopping and going to the stores and malls on the weekends with your family. Now we're seeing a shift, and there's a whole generation right now of digital natives and people growing up who only know of the digital world, only know of e-commerce, only know about apps. That's the norm for them.

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