Paint The Town: The Business Case Behind Murals On Buildings
July 12, 2018

Paint The Town: The Business Case Behind Murals On Buildings

The Silicon Valley cycle: Where are we now and where are we going? Find out at Silicon Valley State of the Market | July 26

Before developer Crescent Communities demolished a former Goodyear Tires building in Charlotte, North Carolina, to make way for a mixed-use project, it decided to create an artist-in-residence program.

The program gave artists free rein of the building before it was scheduled to be torn down. What resulted was a brightly painted creative space that ceased to resemble a former tire store and was transformed instead, by murals inside and out.

It was in those moments that Crescent itself found a love for public art.

“It was really eye-opening to see what local art can do for a community,” Crescent Vice President of Brand Aldo Muccia said. “It's not just art on walls inside a building, but it is livable and breathable.”

As public art on the side of commercial buildings gains popularity, it is presenting a winning solution for cities, landlords and residents alike by engaging the local community, dressing up what might be an otherwise boring wall and helping to advertise the properties themselves. 

Some property owners have found value in creating art on the walls of commercial buildings even when it does not lead to a direct monetary gain. Sources told Bisnow that buildings become known for the murals themselves, drawing foot traffic and ultimately, customers. They…

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