CRE Marketing Jobs On The Chopping Block Amid Industry Slowdown This holiday season appears to be a time of belt-tightening for companies in the struggling commercial real estate industry, and one type of role in particular is feeling the squeeze: marketing. With companies seeing reduced transaction volume and slowing development pipelines this year, firms from brokerage giants to regional development shops are looking for ways to cut costs. Several marketing professionals who spoke to Bisnow — four of whom have been laid off in recent months — say their jobs have become a top target in the industry’s latest wave of cutbacks.
The cuts aren’t limited to firms in the disrupted office sector. Three multifamily development firms have laid off portions of their marketing teams in recent months, according to sources who lost their jobs with these companies: Toll Brothers Apartment Living, Read the full story here. |