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Build for the Boomers (and Their Echo)

Orange County

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Build for the Boomers (and Their Echo)
Build for the Boomers (and Their Echo)
New home sales are up. So is homebuilder confidence. But will people to return to pre-recessionary attitudes about the importance of owning a home? Trumark Homes’ new SVP of operations David Prolo tells us yes, but persuading them won’t be easy. Step one: identify opportunities to build in land-constrained markets within 40 minutes of major job centers in LA County, OC and San Diego. Next: create housing for two key demographics, baby boomers and echo boomers. “We believe that if we deliver properties with innovative architecture, we’ll be able to grow market share,” David says.
Related Topics: Trumark Homes