The Playhouse Village Association (PVA), a nonprofit corporation formed in 1996 as the Playhouse District Association, is dedicated to managing and marketing Pasadena’s Playhouse Village. In 2001, a coalition of PVA members, property owners and business owners formed a Property-Based Business Improvement District (PBID). The PBID pools private dollars to fund activities and services in the 32-block Playhouse Village which is governed by an 11-member board of directors representing the district’s property owners, businesses and institutions.
Ambitious programs result in an increasingly vital district. The PVA organizes its work into five program categories, each with a standing committee to guide and carry out activities and tasks focusing on the built environment, economic development, organizational resources, parking and promotions/marketing. We also provide programs to provide enhanced maintenance and security for the area.
