Netflix Plans Permanent Themed Experience At King Of Prussia Mall, Among First In Nation

Netflix plans to create one of its first permanent amusement venues at King of Prussia Mall, taking over a two-story space once inhabited by Lord & Taylor.

Dubbed Netflix House, the venue will include themed amusement rooms, a 250-seat theater, a dining destination and a marketplace, according to the Philadelphia Business Journal. 

Netflix House is expected to open in late 2025 after Netflix overhauls the interior of the 120K-plus SF former department store at 180 N. Gulph Road in King of Prussia. Its plan won the approval of the Upper Merion Township Planning Commission Wednesday and will go before its Board of Supervisors next month.

Netflix has experimented with immersive pop-up locations, selling everything from toys to clothing, including Netflix at The Grove in Los Angeles for the 2022 holiday shopping season. It has also created location-based entertainment experiences with themes from hits like Squid Game, Bridgerton, Stranger Things and Money Heist, and it opened a temporary restaurant called Netflix Bites in 2023.

But this new experience will be among the first permanent locations of its kind nationwide. Netflix previously announced it would open two Netflix Houses in 2025 without naming their locations.

“This isn't a place that folks are going to travel to once a year,” Brent Nikolin, senior program manager for Netflix's live experience team, told members of the Upper Merion Township Planning Commission, according to the PBJ. “We want to be in the communities. We want to be in city centers. We want to be in great malls like King of Prussia where people come over and over again.”

The Philadelphia location would include two large event rooms and two smaller rooms. Netflix would sell tickets to themed events in the large rooms, rotating the theme every four to eight months. Those rooms could house theatrical or gaming experiences for about 120 to 200 guests each hour, the PBJ reported. 

The theater could screen hit shows and new content, according to plans.

The entertainment company will employ a mix of between 100 and 150 temporary, seasonal and full-time employees, the PBJ reported. It expects about 3,300 guests on peak days.

Lord & Taylor’s location at the mall closed in 2021 after the department chain declared Chapter 11 bankruptcy. Since then, Lord & Taylor ownership has attempted to bring in a variety of tenants, with flex office and events company Convene saying at one point last year it would take some of the space.