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Exhibitors Get Creative

San Francisco

Retail mortgage company Guaranteed Rate has a new spokesman, TV host Ty Pennington, and he posed for a photo opp at its NAR conference booth. He's here with Coldwell Banker's Denise Love. Also part of the fun, Wells Fargo set up a rousing cover band outside the exhibit hall that changed the lyrics in "Jack and Diane" to, "hold on to Wells Fargo as long as you can." Century 21 threw a Sunday tailgate party inside the convention hall with a buffet and rows of TVs playing football.