The Resilient Bay Area
United Growth's CEO Brad LaRue says the Bay Area's success is fueled by technology, tourism and transit-oriented development. "Outside of this little 7 by 7," however, it's a much slower and longer curve of growth -- even in Silicon Valley. The retail picture isn't as bright in other parts of the country, with big boxes sitting vacant on the coast in Florida. The challenge in the Bay Area, he says, is the bureaucracy driving a lengthy entitlements process. Brad's development company is getting creative with its projects, recently replacing a gas station with a Chase branch on El Camino Real in Santa Clara.
Read Investments' Morgan Read is focused on neighborhood shopping centers and has a couple projects in play in Berkeley, where he's testing out a new branding concept called SOFO, short for "South of Fourth". (Watch out, SoMa.) He invited the crowd to Sierra Nevada's first tasting room that's about to open in one of Read's buildings. He says grocery stores are well insulated and "necessity-based" retailers (wait -- beer isn't a necessity?). He doesn't see delivery trucks replacing brick-and-mortar grocery stores any time soon. While he'd like to pursue more investment opportunities in the Bay Area, he's getting priced out of the competitive market by others who can do it faster.