Breaking Barriers And Building a Supportive Future: Discussing Women In CRE At Bisnow’s Nov. 14 Event

Being overlooked, labeled as “difficult” or striving just to have their voices heard — these are still familiar challenges for women in the commercial real estate and construction sectors, said Cynthia NeSmith-Montanez, senior director for Northern California at construction management consultancy MGAC. 

However, by supporting one another, women have the power to reshape these industries, making them more inclusive and rewarding for everyone pursuing a career in real estate, she said.

Bisnow is contributing to this mission with its Northern California Women Leading Real Estate Celebration and Cocktail event, where NeSmith-Montanez will be a panelist. Alongside other industry leaders, she will discuss overcoming obstacles and fostering professional growth. Attendees will gain insights into advancing their careers while building a more inclusive environment for all. Click here to register for the event. 

Bisnow recently spoke with NeSmith-Montanez to learn more about her career journey, how she has seen the industry evolve and her advice for women seeking lasting success in real estate.

Bisnow: How did you get started in the construction industry?

NeSmith-Montanez: Construction has been in my family for generations. Both my father’s side and my mother’s side were contractors, and I learned to drive a Caterpillar D9 when I was just 4 years old. 

After earning my degree in Applied Economics, I started in construction lending but soon realized my true passion was in construction. This led me to work full time with Swinerton, where I gained valuable experience and ultimately earned a construction management certificate.

Joining MGAC as a director, I helped build our San Francisco office. Now I lead a team focused on healthcare and life sciences projects across California. I love the high energy and problem-solving spirit of our team. At MGAC, we aim to make the project process smoother not just for the owner but for everyone involved — architects, contractors and stakeholders.

Bisnow: How has the experience for women in the construction industry changed since you began?

NeSmith-Montanez: I’ve always felt it’s crucial to lift up the next generation of women, as many challenges remain. While overt harassment may have lessened, subtle forms of discrimination persist — things like being told to “calm down” or “stop yelling” when I’m just being assertive. 

Women still have to fight against stereotypes, but by standing up and supporting one another, we drive change.

We can also change perceptions by altering our language. I use terms like “women” and “ladies” and avoid “girls” because you rarely hear men refer to each other as “boys.” Rather than being “difficult” or “mean,” we are “direct” and “honest.”

I’ve worked with many supportive men in the industry who cared about my skills and abilities, which is invaluable. Having mentors who recognize your potential and guide you is priceless.

Bisnow: What have been some of your biggest obstacles in the industry?

NeSmith-Montanez: Transitioning from banking to construction management, I faced a steep learning curve, as others had studied this in college. A bigger challenge, though, was dealing with perceptions of my abilities. 

I learned early on to advocate for myself and to ask why I wasn’t considered for a role rather than expecting recognition to come automatically. For instance, once when I inquired about a position I wasn’t chosen for, I was told they hadn’t realized I was interested. That experience taught me to be clear about my goals and intentions.

Bisnow: What professional development opportunities should women in commercial real estate embrace?

NeSmith-Montanez: Networking is crucial, as it opens doors to connections and insights that can be transformative. Organizations like Women in Healthcare provide invaluable networking and learning opportunities. 

Education is equally important. If there’s a chance to take a class on a new topic, seize it. Knowing areas beyond your specific role, like leasing or design basics, can make you a more versatile and effective professional.

Bisnow: What advice do you have for women starting out in commercial real estate and construction?

NeSmith-Montanez: Don’t be afraid to take on new types of projects and ask questions. Find a mentor who understands your evolving goals. Sometimes we begin down one path only to discover it’s not quite right, and that’s OK. A good mentor will help you navigate these changes.

Many women leave the industry due to burnout, but finding a supportive sponsor or mentor can make a big difference. Build relationships that help you stay resilient and motivated.

Bisnow: What are you looking forward to at the Northern California Women Leading Real Estate event?

NeSmith-Montanez: I’m excited to reconnect with old friends, make new connections and share experiences. Events like these allow us to discuss what’s working and where we’ve struggled, providing valuable insights and reassurance for each other. It’s a powerful reminder that we’re not alone in facing these challenges.

This article was produced in collaboration between MGAC and Studio B. Bisnow news staff was not involved in the production of this content.

Studio B is Bisnow’s in-house content and design studio. To learn more about how Studio B can help your team, reach out to studio@bisnow.com.