Bisnow Honors Seattle Power Women: Part 5
Today we bring you the fifth installment in our series on Seattle Power Women, recognizing influential players in the industry. We're profiling each of these women and then honoring them next week at a special awards reception.
Dayna Dealy, Development Manager, Mack Urban
Dayna Dealy started her career when she received her real estate license in Texas as a college student. She was an apartment/condo locator for students and spent two years as an on-site apartment manager while attending school. The most rewarding part of her job, she tells us, is seeing people living, working and playing in the projects she's helped create. “It's rewarding to think that you had something to do with the experiences of so many people. Also, being a part of the urban development fabric and helping with the sense of place within the city is very rewarding.” The biggest challenge for the industry today is affordability. Expectations are getting more luxurious, prices are getting higher due to the increased demand and the lower to midlevel income groups are being priced out of the city. There will be a tipping point where the city won't be a welcome place for everyone, which ultimately hurts the livability of a city, she says. Dayna's advice for women getting started in the industry is to get involved in a community organization, focusing on your passion, whether housing, placemaking, public space improvements, transit, design or urban development. Learn about the process of getting things done and have fun doing it. It's helpful to see the impact of development from many sides, and you'll meet a lot of great people while learning more about the industry. Seattle's actually a small city within our industry, and it takes a village to build a project.
Patricia Loveall, SVP and Partner, Kidder Mathews
After a successful career selling hospital beds, Patricia Loveall relocated to Seattle to begin her real estate career as an asset manager with a former West Coast developer, The Koll Co. There, she was introduced to Jerome "Jerry" Mathews, founder of Kidder Mathews, and had the opportunity to demonstrate her analytical, communication and selling skills. Jerry was favorably impressed by her intensity and offered her a “runner” position, learning the real estate business under his tutelage. That position ultimately led to a partnership with Jerry and the rest is history. The most rewarding part of her career, she says, is the great friendships she's developed in helping clients achieve their objectives. The most rewarding part of her job is the opportunity to give back to the industry through mentorship and volunteering activities. The biggest challenge affecting the industry is rapidly evolving technology, Patricia tells us. From drones to virtual reality and beyond, how we communicate, present and tour properties will continue to change. Information is readily available, and those who excel in real estate brokerage will assume a greater role as an adviser, with a greater understanding of the client’s business and far less about property availability. Her advice for women getting started in the industry is to connect with a good mentor; develop an annual business plan and execute the plan; begin and end your day in gratitude; work smart and value your relationships; do what you say you will do, when you say you will do it; and be detail-oriented.
Stephanie Fasano, Managing Broker, Pacific Asset Advisors
Stephanie Fasano got into commercial real estate when she moved to the Seattle area and got a job in property management, which led to a real estate license and a stint with Spieker Properties, which owned retail and office properties in the Seattle area and whose retail division was eventually bought by Regency Centers. While at Regency she met Greg Close, co-founder of Pacific Asset Advisors (PAAI) when Greg represented the seller of a shopping center that Regency was purchasing. Stephanie joined PAAI in 2000 and currently oversees its leasing department and is actively involved in all leasing transactions. The most rewarding part of her career, she says, is figuring out the best way to serve a client—looking at the situation and understanding how a deal can best be done for the client/owner of a property. This philosophy has helped establish and build long-term relationships with PAAI clients. One of the biggest challenges now in retail real estate, Stephanie says, is the contraction of real estate departments in national retail chains, which adds an extra layer of difficulty in getting deals done. Her advice to women entering commercial real estate: pick a path, gain knowledge and be confident!
