Denver’s Hospitality Evolution: Navigating Shifts in Market Demand and Tourism

Leveraging Denver’s Unique Appeal to Meet Shifting Traveler Profiles and Boost Occupancy Rates

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  Sarah Treadway

  Award Winning Executive Leader with over 20 years of experience in Real Estate and Hospitality. Maintained 95% retention during Covid19 motivating the National team by driving an RV 5,300 miles across 17 states to visit 6 properties and each of the 65 managers. Chair of the Board, Co-CEO and Owner with oversight of seven P&L’s with $75M in revenue and 700 employees. Owned and managed 6 hotels and successfully negotiated loan modifications for each through the pandemic with Wells Fargo, Rialto, and Midland. Franchise ownership and experience with Marriott, Starbucks and IHG. Led complete renovations of five Historic Buildings, transforming them into 150 – 330 room boutique hotels, resulting in AAA 4 Diamond and International Design awards in New Orleans, Denver, Houston, St. Louis and Omaha. Successfully transacted a $45 Million real estate deal 9 days after the property was hit by a multimillion-dollar natural disaster and orchestrated management contracts, insurance claims, legal, investors, and banks to close the deal on time all during the pandemic. Non-profit board experience including raising $2.8M for one organization in three years.

  Stout Street Hospitality

  Co-CEO and President

  Sarah Treadway

  Co-CEO and President

  Stout Street Hospitality

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  C.J. Chapman

  C.J. Chapman has joined Stonebridge Companies as General Counsel. He will provide in-house legal advice for Stonebridge and oversee the firm's risk management group. C.J. is a Denver native and brings nearly two decades of experience as a general counsel and shareholder. Most recently, he served as general counsel to Elevation Capital, a venture fund based in Vancouver, British Columbia, Canada. He previously served as executive vice president, general counsel, and corporate secretary to BellRock Brands Inc., a publicly traded company on the Canadian Securities Exchange, which he took public in November 2018. Prior to that role, Chapman was a shareholder at Brownstein Hyatt Farber Schreck LLP, where he practiced in its real estate and corporate departments. C.J. is a graduate of Princeton University and the University of Denver Sturm College of Law.

  Stonebridge Companies

  General Counsel

  C.J. Chapman

  General Counsel

  Stonebridge Companies

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  Anne Bertsch

  VP, US West Region

  Marriott

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  Omar Palacios

  Omar Palacios brings nearly three decades of experience to his role, overseeing all aspects of hospitality development and management. His extensive background positions him as a key leader in driving McWhinney’s growth and success. Prior to joining McWhinney, Omar was Chief Operating Officer, Chief Financial Officer, and Partner at Geolo Capital, where he transitioned the firm from a hotel equity investment platform to a diversified real estate platform. He also held significant roles at Playa Hotels & Resorts, One&Only Resorts, and Kerzner International Limited. Currently serving on Hyatt’s Owners Advisory Council, Omar is focused on advancing McWhinney’s vision to be the most innovative private real estate investment firm, embodying the company’s values of creativity and financial discipline.

  McWhinney

  Chief Hospitality Officer

  Omar Palacios

  Chief Hospitality Officer

  McWhinney

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  Dean Stambules

  Dean Stambules is the Chief Investment Officer for Sage. In this role, Dean leads all new business initiatives for the company, including the identification of investment opportunities for both acquisitions and development as well as the growth of Sage’s third-party management portfolio – for both hotels and restaurants. An integral part of the investments and business development team since he joined Sage in 2014, Dean was instrumental in rebuilding Sage’s investment model and has been involved in nearly all of Sage’s new business related to acquisitions and third-party management contracts since that time. Before joining Sage, Dean was as an Analyst at Hunter Hotel Advisors where he worked in the Capital Markets division and focused on the underwriting and placement of hotel real estate debt and equity. Prior to that, he served as an Associate at Welsh Chester Galiney Matone, a consulting firm in Northern New Jersey, where he developed a strong foundation in real estate valuation for all commercial property types. Dean graduated with honors from Denison University where he received his Bachelor of Arts in Economics and was also the recipient of The Kussamaul Award, which is given to the Denison student “who has contributed the most to the local community during their four years.” Dean remains active in his local community and is also a member of the Young Hospitality Investment Professionals group (YHIP).

  Sage Hospitality Group

  Chief Investment Officer

  Dean Stambules

  Chief Investment Officer

  Sage Hospitality Group

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  John Kelley

  John A. Kelley III, CHIA, joined Newmark Valuation & Advisory in 2018 and currently serves as a Senior Vice President in the Denver, Colorado, office. A hospitality and leisure real estate veteran, Kelley has substantial expertise in the valuation and advisory of amusement parks, waterparks, sports complexes and arenas, aquariums, hotels and resorts, bowling centers, convention and conference centers, campgrounds and stayaway camps, family entertainment centers and other leisure-related assets. He has completed appraisals on assets ranging in value from less than $1 million to more than $600 million throughout the United States and the Middle East. Kelley joined Newmark after serving as a Senior Associate for about three years with Hotel & Leisure Advisors, a Cleveland-based hospitality and leisure appraisal and consulting firm. In this capacity, Kelley was responsible for completing appraisals, feasibility studies, economic impact studies, brand impact studies and operational reviews for various hospitality-related assets. Some unique assets included indoor waterpark resorts, municipal aquatic centers and mixed-use developments. Prior to Hotel & Leisure Advisors, Kelley was a senior quality assurance consultant with LRA Worldwide (now LRA by Deloitte). During his tenure there, he traveled to more than 20 countries completing hotel and resort quality assessments for some of the largest international brands. He managed Westin Hotels in Providence, Rhode Island, and Baltimore, Maryland, prior to joining LRA Worldwide.

  Newmark

  SVP

  Moderator

  John Kelley

  SVP

  Newmark

Retail in the Mile High City: Navigating Denver’s Evolving Consumer Landscape

Strategies for Building, Leasing, and Investing in Adaptable Retail Formats to Meet Demand

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  Chris Viscardi

  Chris Viscardi directs execution of the firm’s development projects – from concept through design, entitlement, budgeting, construction, and closeout. In addition, Viscardi oversees property selection, acquisition, disposition, leasing and public finance. With more than 15 years of industry experience, Viscardi has been involved in all aspects of development, investment, property management, construction management and capitalizing of real estate. Prior to joining Kentro Group, Viscardi held various roles in Commercial and Investment Banking with Brownfields Capital and Heartland Bank. Viscardi earned a Bachelor of Science degree in Business Administration with a concentration in Finance and Real Estate from Colorado State University.

  Kentro Group

  Partner

  Chris Viscardi

  Partner

  Kentro Group

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  Jon Hauser

  Managing Partner

  Drake Real Estate Services

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  Jeff Durbon

  President

  Crosslands Companies

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  Kyle Framson

  Kyle’s expertise is in retail leasing, tenant representation, development, and investment sales throughout Colorado and Nationally. What differentiates Kyle from most leasing brokers is his in-depth knowledge of the emerging neighborhoods and cutting-edge retailers expanding both in the Colorado market and nationally.

  The Zall Company

  SVP

  Kyle Framson

  SVP

  The Zall Company

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  Elizabeth Morgan

  Elizabeth (Liz) Morgan has spent over 25 years dedicated to the retail commercial real estate industry. She focuses on the acquisition and sale of retail and mixed-use properties for developers, investors and retail tenants/users. Prior to joining Pinnacle, Liz was a Senior Broker with SullivanHayes Brokerage, where she specialized representing national and regional tenants, assisting in crafting and executing their expansion strategy throughout Colorado, the mountain states and the Dakotas. Some of her past and present clients include; Circle K, Chase Bank, Eckerd’s, Home Depot, Dick’s Sporting Goods, Panera Bread, SmashBurger, Boos Development, Armstrong Development Properties, Mile High Development and Confluent Development. Liz has a passion for fly fishing, travelling and hunting pheasant with Bear, her Chesapeake Bay Retriever.

  Pinnacle Real Estate Advisors

  VP

  Moderator

  Elizabeth Morgan

  VP

  Pinnacle Real Estate Advisors

The Art of Placemaking Through Thoughtful Mixed-Use Development

Creating Synergy Between Living, Working, and Leisure Spaces

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  Sean Campbell

  Sean is CEO & Principal at Formativ, a full-service real estate development and investment firm based in Denver. The firm is focused on in-the-path-of-growth real estate and urban in-fill development projects. Developments that, through the built environment, turn blocks or micro-neighborhoods into sustainable and inclusive communities that thrive in our modern world. With placemaking at the core of these developments, Formativ incorporates complimentary asset types, public spaces, and additive best-in-class amenities to deliver projects where people want to live, work, and play. The firm specializes in Mixed-Use, Master-Planned, Multifamily, Creative Office, and Hospitality asset categories. By developing thriving communities and properties, Formativ delivers superior, risk-adjusted returns for its partners and investors. Sean is a real estate developer, community builder and former Wall Street executive with a strong background in finance, real estate, and business development. Sean founded Formativ with the vision to establish a real estate firm that was centered around transformative urban projects that grow communities and businesses. He is involved in the full lifecycle of FORMATIV’s developments leading the visioning, investment and execution of our projects. Prior to founding Formativ, Sean was co-founder and developer of INDUSTRY, Colorado’s foremost creative office concept. Before becoming a leader within real estate development community, Sean spent over a decade in NYC’s financial sector in fixed income trading and investment banking. Sean is a leader in Denver’s business and non-profit community serving on the Boards of Metro EDC, The Denver Zoo, The Other Side Academy and 10.10.10.. Sean is originally from Washington D.C. and attended the University of Maryland.

  FORMATIV

  CEO

  Sean Campbell

  CEO

  FORMATIV

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  David Gaspers

  David A. Gaspers, AICP, Principal City Planner for the City and County of Denver, Colorado, has focused on integrated land use and transportation planning, transit-oriented development and walkable urbanism for the past 17 years. He has managed both citywide plans that are comprehensive and strategic as well as area-specific, highly detailed station area plans. He currently serves as the Planning Services Special Projects Coordinator and is principal-in-charge of the Denver Downtown Area Plan. He received his Master’s degree in Community and Regional Planning from the University of Nebraska.

  City and County of Denver

  Special Projects Coordinator

  David Gaspers

  Special Projects Coordinator

  City and County of Denver

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  Grace Lewin

  VP, Development

  Brookfield Properties

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  Joshua Brooks

  Joshua is a landscape architect and planner and serves as the Co-Director of Sasaki’s office in Denver. He has a deep passion for creating successful human habitat for all people through a variety of urban design, planning, and landscape project types. His interest lies at the intersection of people and infrastructure, where he focuses on the planning, design, and implementation of urban places of lasting social significance and ecological integrity. A systems thinker, Joshua has used his multi-disciplinary background and worked across scales and contexts in North America, Australia, Europe, and Africa. On every project, he has committed himself to working with both public and private clients on complex social, environmental, and financial problems through collaboration, community engagement, and innovative solutions. Joshua’s expertise is in district scale master planning, urban redevelopment, infrastructural and environmental urban systems, corridor planning and design, and parks and public spaces. Joshua has a keen understanding of social dynamics, long term implications of planning and design, environmental performance, and changes in technology and economies. He uses this knowledge to craft resilient solutions for cities and people. Joshua earned a master’s degree in city planning from Massachusetts Institute of Technology and holds a bachelor’s degree in landscape architecture with a minor in environmental science from Louisiana State University. He has taught at Northeastern University’s School of Architecture on Sustainable Urban Environments and works to bring human-centric urbanism to the mainstream through research, education, and writing.

  Sasaki

  Principal

  Joshua Brooks

  Principal

  Sasaki

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  Teena Bergstrand

  Teena Bergstrand works as a key leader for Saunders’ marketing, communications and business development efforts, developing successful marketing services, corporate communications and brand presence. As vice president of market strategy, Bergstrand oversees Saunders’ marketing and communications, with an enhanced focus on identifying market growth opportunities and competitive advantage strategies, and developing client experience enhancements. Bergstrand holds a bachelor’s degree in political science and business administration from the University of Colorado Boulder, and a master’s degree in integrated marketing communications from the University of Denver Daniels College of Business. Bergstrand has been recognized as a leader in the industry as a finalist in Denver Business Journal’s Top 40 under 40 class of 2022, the 2018 Top Young Professional by Engineering News Record-Mountain States, and the 2015 Marketer of the Year by the Society of Marketing Professionals (SMPS) Colorado Chapter. She is also an active member in the community, serving as an American Red Cross Colorado/Wyoming board member, Commercial Real Estate Women (CREW) Denver board member, Colorado Women’s Chamber of Commerce legislative committee, and Denver Metro Chamber of Commerce Leadership Denver Class of 2021.

  Saunders

  VP

  Moderator

  Teena Bergstrand

  VP

  Saunders