Case Study: Building the Boro

What Phase Two, New Tenants, and More Mean for Tysons

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  Jason Fudin

  Jason Fudin is the CEO and Co-Founder of Placemakr (formerly WhyHotel), based in Washington D.C. Placemakr is a venture-backed platform that operates at the intersection of hospitality and multifamily real estate. With its pop-up hotels, it operates furnished, transient stays out of the vacancy of newly built luxury apartments during the lease-up phase. With its hospitality living buildings, it operates assets as a mix of multifamily and hospitality on a permanent basis with the ability to flex the inventory between both uses. Prior to Placemakr, Jason was the VP of Strategic Initiatives at Vornado Realty Trust where he worked on developing innovative commercial real estate concepts for the organization. Over his career, Jason has managed commercial real estate development projects valued at over $2 billion and has worked in real estate development, acquisitions, and capital markets. He has his B.Eng. in Mechanical Engineering with a minor in Management from McGill University and his M.S. in Finance and Real Estate from American University.

  Placemakr

  Co-Founder & CEO

  Jason Fudin

  Co-Founder & CEO

  Placemakr

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  Bill Dean

  Mr. Dean is the Chief Executive Officer of M.C. Dean, the nation's expert provider of electronic systems integration and electrical and telecommunications systems engineering, specialty construction, and operations and maintenance. With a staff of more than 3,500, the firm has a reputation for excellence and expertise resultant from its large contingent of engineers and technicians, many of whom are recognized industry experts. M.C. Dean has a global presence, having performed work on five continents and over 40 countries from its 25 offices in North America, Europe, and the Middle East. Under Mr. Dean's leadership, M.C. Dean has grown twentyfold in annual revenues. More than 95% of this growth has been organic, the result of the firms outstanding, long term staff and its focus on the retention and development of existing clients and the expansion of service offerings within its core electrical, telecommunications, and electronic systems market. Today, M.C. Dean specializes in the lifecycle delivery of a diverse range of multi-disciplined technical solutions, from VSAT IP satellite networks, to command and control systems, to fiber to the home (FTTH) networks, and to mission critical power systems. Mr. Dean is actively involved in numerous industry organizations including the Design-Build Institute of America, the Institute of Electrical and Electronic Engineers, the Building Industry Consulting Service International (BICSI), and the American Society of Industrial Security. He has a leadership role on a variety of boards and councils related to technical education, workforce development, and entrepreneurship. Among these are the D.C. Workforce Investment Council, the D.C Apprenticeship Council and he served on the 2010 Board of the Washington Airports Task Force. Mr. Dean is also a periodic guest lecturer at Georgetown University. Mr. Dean holds a Bachelor's degree in Electrical Engineering from NC State University.

  M.C. Dean

  CEO

  Bill Dean

  CEO

  M.C. Dean

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  Diego Martin

  Diego Martin is the Director of Operations at Bluestone Lane. He has 15+ years of experience in the F&B and hospitality industry ranging from luxury hotels to international QSR brands all around the DMV area, PA, and NYC.

  Bluestone Lane

  Director of Operations

  Diego Martin

  Director of Operations

  Bluestone Lane

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  Jean Rosauer

  Jean leads marketing at ID.me, the company fast becoming the verification layer of the Internet. Previously she led growth and strategy initiatives for Cisco Webex. Jean joined Cisco from Fuel Growth Group, the marketing and strategy firm she founded to help technology CEOs and their global teams transform industries. Clients included Acano and IoT company Disruptive Technologies. Previously, Jean was the Chief Marketing Officer at video conferencing leader Tandberg, which grew from underdog to over $1 billion in annual revenue during her tenure. Tandberg was subsequently acquired by Cisco, where Jean led collaboration marketing. Jean has been responsible for over 50 launches driving $5 billion in revenue. She has been an adjunct professor at Georgetown University McDonough School of Business, and received her MBA from the University of Chicago Booth School of Business.

  ID.me

  Chief Marketing Officer

  Jean Rosauer

  Chief Marketing Officer

  ID.me

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  Gary Block

  Gary is the Chief Investment Officer and a Partner of Meridian. Gary is responsible for acquisitions, capital activities and investor relations.  He also serves as Chair of the Investment Committee. Gary led the fundraising and investing efforts of Meridian Realty Partners I and II, Meridian’s discretionary private equity funds raised in 2012 and 2016. Between these two funds, Gary has completed in excess of $2.5 billion in investments with over $1 billion of equity in 15 transactions. With over 30 years of industry experience, Gary represented Meridian in its first 3 years of investments as a partner at Vinson & Elkins LLP in Washington, DC. He then headed up the Real Estate Fund’s Acquisitions Group as a partner at The Carlyle Group, where he led and completed over $12 billion of investments with $3.4 billion of equity in nearly 200 transactions. These included the acquisition, development, structured financing, and recapitalization of office, hotel, retail, residential, industrial, land, senior living, and mixed-use properties. He also led the firm’s efforts in the formation of Carlyle Realty Partners I, II, III, IV and V – an aggregate of over $5 billion in investor commitments – before joining The Meridian Group in November 2007. Gary received his B.A. from Vanderbilt University and his J.D. from The University of Texas School of Law. Gary is on the Advisory Board for George Washington University Business School's Center for Real Estate and Urban Analysis.

  The Meridian Group

  CIO

  Moderator

  Gary Block

  CIO

  The Meridian Group

The Future of Tysons

From Brookfield's Overhaul of the Macy's to New Hotels and More, What Developers are Leading the Charge in Creating Tysons Next Live-Work-Play Destinations?

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  Mike Daood

  President

  Lodgeworks

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  Chris Pine

  Chris Pine is the Executive Vice President of Anchors and Big Box Leasing & Development for Brookfield Properties' retail group and is a seasoned veteran in the retail real estate industry. Mr. Pine leads the leasing strategy for redeveloping department stores across the Brookfield Properties portfolio and spearheads efforts to bring new uses to those anchor spaces, such as retail, fitness, grocery, entertainment, and more. He started at the company in 2011 as Senior Vice President of Big Box Leasing. Previously, Mr. Pine worked as Vice President of Real Estate for Whole Foods Market, where he transacted more than 1 million square feet of leases per year, and as a real estate director for Brinker International, where he was responsible for the rollout of emerging concepts. Mr. Pine graduated from the University of California in Santa Barbara with a bachelor's degree in organizational psychology.

  Brookfield Properties

  EVP

  Chris Pine

  EVP

  Brookfield Properties

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  Donna Shafer

  Donna, a founding member of Cityline Partners, is responsible for Cityline’s strategic planning, and for oversight of the company’s day to day execution of its business plan. Prior to Cityline, Donna was affiliated with West*Group for several years, first as the CEO of Park*Crest, and then as Executive Vice President for West*Group. Prior to her tenure at West*Group, she was General Counsel and Vice President of Real Estate for Opus East, and a partner with the law firm of Hazel & Thomas, now known as Reed Smith. Donna serves on the Board and Executive Committee for George Mason University Foundation, and chairs the Foundation’s Real Estate Committee. She is also on the Board of New Hope Housing and a member of the Urban Land Institute Executive Committee, and the Urban Land Institute Trends Committee. Donna earned her Bachelor of Arts from the University of Virginia, and her Juris Doctor from the University of Virginia School of Law.

  Cityline Partners

  Managing Director

  Donna Shafer

  Managing Director

  Cityline Partners

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  Chris Auth

  Christopher Auth joined PS Business Parks in 2006 as a Senior Leasing Director in charge of leasing for the Maryland Region portfolio. He was promoted to Portfolio Manager, Maryland Region in 2010 where he helped oversee all leasing and property management operations. In 2013, his role expanded as he assumed the Regional Manager, Leasing role for the entire 6.5M square foot Washington Metro Division. In 2014, Mr. Auth was appointed to his current role as Vice President - ​​Washington Metro Division where he oversees all leasing, management and strategic decisions for the Washington Metro portfolio. A Washington DC native, Mr. Auth earned a bachelor's degree in Economics from the College of the Holy Cross, Worcester, MA where he studied Economics and was a four year member of the Division I-AA football team. After college, he worked for six years in the financial services industry, including John Hancock Financial Services. Mr. Auth spent eight years with a regional real estate owner/developer, Cummings Properties in Woburn, MA as a property manager and leasing director

  PS Business Parks

  VP & Head of ​DC Region

  Chris Auth

  VP & Head of ​DC Region

  PS Business Parks

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  Elizabeth Baker

  Elizabeth has been a planner with WCL&W since 1990. Prior to joining the firm, she was the Vice President of Planning for the Milton Company, a homebuilder in Northern Virginia. Her public sector experience has included working as a Land Use Planner for Fairfax County and as Economic Development Coordinator for the City of Falls Church. Elizabeth specializes in Fairfax County, City of Fairfax, and Town of Herndon matters, helping clients achieve comprehensive plan amendments and zoning approvals and assisting them in the resolution of land development/site plan issues. She has worked on numerous residential, commercial and large scale, mixed-use projects as well as redevelopment transit-oriented projects. Most recently, Elizabeth has focused on transit-oriented developments for the extension of Metro’s Silver Line through Tysons Corner to Dulles Airport.

  Walsh Colucci Lubeley & Walsh

  Senior Land Use Planner

  Moderator

  Elizabeth Baker

  Senior Land Use Planner

  Walsh Colucci Lubeley & Walsh

Opening Remarks

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  Kevin Reynolds

  Kevin Reynolds is Executive Vice President and Regional President, Director of Sales for United Bank, a subsidiary of United Bankshares, Inc. with $14 billion in assets and over 80 branches in Maryland, Virginia and Washington, D.C. Formerly president and director of sales for Cardinal Financial Corporation, Kevin joined United Bank in April 2017, following its acquisition of Cardinal Bank. Prior to establishing Cardinal Bank with a select group of community bankers in 1998, he held executive and management positions with several leading area financial institutions, including George Mason Bank and American Security Bank. Kevin’s volunteer efforts, business expertise, and hands-on support have helped organizations throughout the area raise funds and awareness for their causes. His contributions have made a difference to organizations as diverse as the American Heart Association, Cornerstones, The Economic Club of Washington, DC, Rotary International, The Gladney Center for Adoption, Children’s Science Center, Cystic Fibrosis Foundation, Special Olympics, Homestretch and The Martin Luther King, Jr. Cultural Foundation. He serves as chairman of the United Cardinal Classic, an annual golf tournament that has raised $5.3 million to benefit Inova Kellar Center and community organizations around the area. Kevin’s contributions toward improving the quality of life in the region are widely recognized and reflect his years of service and dedication. He was elected board chairman of the 2015 World Police & Fire Games, the second largest multi-sport event in the world, surpassed only by the Summer Olympic Games. He was awarded the 2012 Tysons Regional Chamber of Commerce Executive of the Year for Large Businesses, and was finalist for the 2012 Fairfax County Chamber of Commerce Executive Leader of the Year. Kevin was named the 2010 Business Citizen of the Year by the Greater McLean Chamber of Commerce and was honored by the Association of Fundraising Professionals in 2009 as one of Washington’s most outstanding fundraising volunteers. That same year, he was honored by Leadership Fairfax with a Regional Leadership Award for fundraising leadership. A graduate of The College of William and Mary, Reynolds earned an MBA in Finance/Business from The George Washington University. He lives in Oakton, Virginia with his wife, Stacey, their two children, and two golden retrievers.

  United Bank

  Regional President

  Opening Remarks

  Kevin Reynolds

  Regional President

  United Bank