Online Community Thins The Herd
The key in cutting through the clutter of online listings services these days is to focus your service on qualified buyers and developers, RealNet’s Richard Vilner says. (Also stay off of Craigslist unless you're looking for a broken bike or someone to rob your house.) RealNet reports over $2.9B in sale listings from brokerage houses currently posted across their three markets since launching their listings service only a few months ago, across office, industrial, retail, apartment, hotel, and land classes. Brokers are looking to access a community of companies and individuals that are driving the current market—not the general public. Keeping it simple is key for the investor clients as well, Richard adds—how do investors quickly source new opportunities that meet their objectives?
