BisnowTV Exclusive: Bill And Samantha Rudin (Part 1) 90% Pre-Sales At The Greenwich Lane

Sitting in the model apartment at Rudin Management Co's latest condo project, The Greenwich Lane, which is over 90% sold while still under development, EisnerAmper partner Kenneth Weissenberg sat down with Rudin CEO and vice chairman Bill Rudin and Bill's daughter Samantha Rudin Earls to discuss life in commercial real estate and the future of the NYC market. 

Part 1 of the series discusses:

• How Samantha got her start in real estate.
• What resistance the two see in the New York condo market, and how it's changed since the company started leasing Greenwich Lane in 2013.
• What strategies the Rudins employ when marketing units and how the listing of high-end amenities plays into that strategy.
• The importance of designing a unique family community.