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Washington, D.C. Morning Brief Washington DC

Washington, D.C. Morning Brief

March 29, 2018 Bisnow

Online Lingerie Retailer Plans

To Open 300 Physical Stores

Online lingerie retailer Adore Me Inc. is taking its business offline with plans to open between 200 and 300 stores across the U.S. over the next five years. While the lingerie store has been open for several years, it has employed a strategy similar to retailers like Warby Parker, which also opted to keep its products online prior to testing the potentially tumultuous brick-and-mortar retail market.

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